by Volker Brendel

We have just launched the Tone of Life website (www.toneoflife.org). This took considerable effort, both technically and in producing the content. It was not the easiest of births, because of the nature of what we are trying to do and convey. I suppose if you have a business, let’s say you are a car dealer, and you need to set up a website, it is pretty straightforward to determine what should be on the site. You tell your potential customers what brands of cars will be available, what types (new or used or both), what models, your opening hours, maybe some characteristics of your approach to business, and so forth; all fairly straightforward, and there are many examples to follow.